Mackinac Policy Conference

Held at Grand Hotel, Michigan’s top policy forum unites 1,500 leaders to hear high-profile speakers and discuss economic development, education, infrastructure, equity, and public-private collaboration.

Each year, an economically relevant theme is created by the board chair. I led the creative team through concepting static visuals to express the theme, and scale it across print, digital. and experiential platforms. Below is a case study on the 2023 Conference, The Power of &.

Theme Graphics and Creative Direction: Melissa Read • Motion Graphics: Dave Graw • Signage and digital scaling: Melissa Read and Erin Poe