
Events and Convenings.
For over 13 years, I have contributed to or led the creative and production strategy for the Detroit Regional Chamber’s events, convening a diverse variety of industries to strengthen regional collaboration, spark innovation, and drive global competitiveness.
Creative Direction. Attendee Activation. Digital Marketing. Sponsorship Fulfillment. Stage Content and Design.
Creative Direction. Attendee Activation. Digital Marketing. Sponsorship Fulfillment. Stage Content and Design.
I led the strategic growth and execution of multiple high-profile regional events by:
Directed design strategy of main stage content, presentation design, and production to deliver compelling event experiences.
Directed creative vision to refreshed branding that aligned with each event’s theme each year.
Developed attendee engagement strategies to amplify interaction with stage content, sponsor activations, and exhibitors.
Executed sponsorship fulfillment for investments from $5K to $1M+, strengthening key stakeholder relationships.
Led teams to launch and optimize digital marketing campaigns to drive attendance and revenue growth, utilizing paid social media and Google ads.
Managed creative and marketing budgets to ensure seamless delivery of all print, promotional, and logistical elements.
A small sampling of the events I led is featured below.
Detroit Policy Conference.
Convenes over 1,000 decision-makers annually to dive into the region’s most pressing economic, social, and policy issues while envisioning a future of growth, equity, and opportunity.
International Women’s Day.
Since 2021, this lively event has energized hundreds women annually with strategies, resources, and connections to advance women’s leadership and wellness in the workplace. The hub-style exhibit hall showcases businesses offering support for women and sparks meaningful connections that empower action.
State of the Region.
For the past 10 years, the State of the Region event has shared key economic insights from it’s annual benchmarking report with the Detroit business community. Each year featured local and national speakers relevant to helping leaders anticipate trends, navigate challenges, and make informed decisions.
Meet Southeast Michigan’s County Leaders.
A fairly new event concept, Oakland County Executive, Wayne County Executive, and Macomb County Executive come together on stage to speak about public policy issues impacting local businesses and future collaboration within the tri-county Detroit Region.